Foundations Matter

We created Plum to deliver the level-best carpet experience for every customer.

From shopping through installation, Plum makes great carpeting radically simple, perfectly seamless, and - dare we say - a little bit delightful every step of the way.

Our story


After decades spent working for some of the biggest brands in the flooring industry, we’d seen every inch of the way it’s always been done. We decided to build a company that could do it a better way. The Plum way.

As the first and only direct-to-you carpet brand with a nationwide network of professional, local installers, we designed our entire business model to revolve around what’s best for our customers. We stripped away all the unnecessary layers - stacked-up fee structures, retailer markups, storefront overhead, marketing fluff - to bring you beautiful, timeless carpeting that fits your life. Guaranteed.

Our Carpet

Plum makes the kind of carpet that we - and our families, neighbors, friends - are proud to have at home. Carpet that’s engineered to look as inviting as it feels. That stands up to just about anything. That’s always fairly made and fairly priced.

Manufactured in the carpet capital of the USA to our exacting, science-backed standards, every regret-proof, best-selling shade in our collection is guaranteed to stay plush, fade-free, and stain-resistant - for life.

The Plum Way

Precisely engineered to deliver the best-possible balance of softness, strength, and style year after year

All-inclusive, direct-to-customer pricing on products and installation, multi-room discounts, and our built-in lifetime guarantee

Better Way

Seamless online shopping, free samples, and fast delivery through local, professional installation - all with no measuring necessary

See (and feel) the difference

Free samples delivered in 3 days. Click to get started.

Foundation of Innovation.

Want to learn more about Plum? You can start by reading our manifesto, which will give you some insight into why we’re so passionate about finding a better way to buy flooring and how we put our customers at the center of all we do. Or learn about our leadership team - the people tirelessly toiling to make our Seamless Guarantee come to life for every customer. If you have other questions, call one of our design consultants at 877-877-0010 and talk through your project. They know more about carpet and flooring than most store sales people will ever learn – and they are always at the ready to walk you through the details.

Building a new business model in an old industry requires getting all the details right. When you start at the fiber, work through the installation, price it reasonably, and then make it easy for the customer, you can be so confident in your product that you offer a Lifetime Guarantee. We want you to be delighted, every step of the way. Plum delighted.

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